Episode 65

Should you tell people to 'subscribe' to your podcast?

Getting more podcast listeners is important if you want your show to last but you also want those listeners to subscribe. This is because the more subscribers you have the more chance you've got of ranking in podcast charts.


It also makes it much easier for people to listen because they'll get a new episode delivered straight to their podcast app.


So how do you get more podcast listeners and in turn subscribers? The best way is often to avoid using the word 'subscribe' and in this episode I explain why.


Check out the full episode show notes: https://rachelcorbett.com.au/grow-your-podcast-audience-subscribe/


About me...


My name is Rachel Corbett and I've worked professionally for almost two decades in radio and podcasting. I've hosted and produced shows for some of the biggest radio networks in Australia, created three of my own independent podcasts and I was Head of Podcasts for Mamamia, the largest women's podcast network in the world.


At Mamamia, I grew the podcast network from 15 to over 35 shows, the team from two to nine producers and the audience to over 1 million unique listeners a month and over 90 million downloads which is more than quadruple where it was when I started.


I've also hosted over ten podcasts with more than 2 million downloads including Lady Startup, Eligible, Before The Bump and You’ve Gotta Start Somewhere. You can find all my podcasts at rachelcorbett.com.au/podcasts.


I've taught radio and podcasting at the Australia Film Television and Radio School and have my own online podcasting course, PodSchool, so if you're looking for someone who knows what they're talking about when it comes to pods, you've come to the right place.


Resources...


Podcasting guide: podcastguide.com.au

Online podcasting course: podschool.com.au


Contact...


Twitter: @RachelCorbett

Facebook: @RachCorbett

Instagram: @_RachelCorbett

Website: www.rachelcorbett.com

About the Podcast

Show artwork for PodSchool
PodSchool

About your host

Profile picture for Rachel Corbett

Rachel Corbett

Rachel Corbett is a podcasting expert, entrepreneur and media professional with over 20 years experience in television, radio, podcasting and print.

The first half of her career was spent as a breakfast and drive host working for some of the biggest radio stations in Australia before moving her focus to podcasting.

Over ten years Rachel has established herself as a leading expert in podcasting in Australia as Head of Podcasts for two major audio networks – Mamamia and currently Nova Entertainment.

She’s also hosted over ten podcasts and is the Founder of the online podcasting course, PodSchool.

Rachel is currently a regular panellist and occasional host on Channel 10’s nightly news show, The Project and she’s worked as a TV presenter/panellist on shows including Q&A, Have You Been Paying Attention, The Morning Show, Weekend Sunrise, The Today Show, Weekend Today, Paul Murray Live and Studio 10.

She’s also worked as a writer and has been published in The Huffington Post, The Daily Telegraph, News.com.au, Mamamia, The Collective, and Body + Soul